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Case study · Link hub

Daniel Ferreira DF

Digital business card for a real estate agent and appraiser: professional licenses and shortcuts to buy, sell, appraisal, regularization and credit, with WhatsApp and a pre-filled message for each case.

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Home page of the danielferreiradf.com.br website
Home page of danielferreiradf.com.br.

Context

A professional offering several services (brokerage, appraisal, paperwork, credit), each on a different website.

Challenge

Provide a single address for business cards, social media and email signatures that leads each person to the right service.

Goal

A fast, direct digital business card that's easy to share.

Solution

A static page with a photo, professional licenses and buttons by need: buy or rent, sell, request an appraisal, regularize, get credit approved and consulting, each leading to the specialized website or to WhatsApp with the message already written.

Architecture

  • Hand-written HTML and CSS, no framework
  • Minimal JavaScript, only for click tracking

Features

  • Buttons by intent
  • WhatsApp with a pre-filled message for each service
  • Links to the specialized websites
  • Privacy policy

SEO

  • Complete content in the HTML
  • Real estate agent structured data with service area and specialties
  • Canonical and sharing preview

Results

  • A central address that routes each inquiry to the right service

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