Context
Brokerage of lots, houses and apartments in gated communities and developments in the Federal District, such as Jardim Botânico and Alphaville Brasília, with buyers and owners looking for information specific to each community.
Challenge
Each community has its own audience, properties and questions, and relying only on real estate portals means competing for attention with hundreds of listings. Building a website from scratch for each development would be slow and expensive.
Goal
Have a presence on Google for each community's name, with a direct path to contact, using a foundation that could be replicated quickly.
Solution
We created a reusable real estate website template and adapted it to each development: overview, lots and houses, amenities and security, gallery, map, location and separate paths for those who want to buy, sell or book a viewing. Damha got the most complete version, with several pages by topic.
Architecture
- Single website template, adapted per development
- Embedded map, gallery and directions links
- Social sharing image and metadata per community
Features
- Pages or sections for lots, houses and apartments
- Amenities, security and infrastructure
- Photo gallery and map
- Viewing scheduling
- Area for owners who want to sell
- FAQs for some developments
SEO
- A domain with each community's name
- Titles and descriptions with the development's name and region
- Real estate agent structured data
Results
- Each community with its own online presence
- A template that allows launching a new development quickly
- A lead channel for buyers, sellers and viewings
Websites in this family
- Condomínio Damha Brasíliacondominiodamhabrasilia.com.br
- Condomínio Le Grand Jardincondominiolegrandjardindf.com.br
- Condomínio Le Jardin DFcondominiolejardindf.com.br
- Condomínio Alphaville DFcondominioalphavilledf.com.br
- Condomínio Quatro Estações DFcondominioquatroestacoesdf.com.br
- Condomínio Via Horizontecondominioviahorizonte.com.br